SPEEDSTICK (SWEAT HAS NO GENDER)
Year:
2022
Type:
Campaign
Deliverables:
Print Ad
Social Video Ad
Billboard
Speed Stick came to us looking to refine its brand identity and challenge the perception that the product was made exclusively for men. With Lady Speed Stick already existing as a separate product line, the opportunity was to create a campaign that positioned Speed Stick as a product anyone could use, regardless of gender.
We developed “Sweat Has No Gender,” a campaign built around the idea that sweat is universal. The visual identity used mixed-media collage, with each person constructed from contrasting paper cut-outs, textures, features and body parts. By intentionally removing recognizable gender cues, the artwork reinforces the campaign message while giving Speed Stick a more inclusive, contemporary and culturally relevant visual direction.
The campaign was extended across OOH advertising, social, retail displays and branded touchpoints, creating a cohesive platform that broadened the way consumers could see and connect with the Speed Stick brand.
