RHODE x Alexandra Leclerc

I was tasked to develop the creative world for Rhode's collaboration with Alexandra Leclerc. I ideated and designed a full 360° campaign, spanning the visual direction, launch assets, PR mailers, social content and advertising, as well as a custom brand activation built around the mini blush keychain. The experiential concept transformed the product’s butterfly charm and carabiner into an immersive Rhode environment, creating a cohesive physical and digital launch inspired by Alexandra’s romantic European aesthetic and Rhode’s minimal visual language.