CASPER (FOR THE DREAMERS)
Year:
2023
Casper required a fresh vision to inspire their audience. We answered with the “For the Dreamers” campaign, blending bold storytelling with clever design.
Type:
Branding
The Casper Dream Generator will allow people to discover the deep, symbolic meaning behind some of their wackiest dreams. This is a website where people can type in what they dreamt about and Casper, in partnership with Adobe Firefly, will create a visual render of the dream itself as well as a description of what it all means.
This is an extension of the Dream Generator that will be emailed out to those who have participated on the website. It will show the user their dream highlights of the month and a graphic that characterizes what all of their dreams say about them.
